Occupy Taco Hell!

When I was almost 11 we moved from El Paso, TX to Augusta, GA. We went from having great Mexican everywhere to NADA. I think the grocery store had three Old El Paso products (refried beans, taco shells, and Spanish rice) that was the sum of "Mexican food" available in 1966 in the deep south.

After a few years heard about a Mexican restaurant coming to town. The whole family was excited excited, but Mom and I could hardly wait. We were there opening day. We were a little nervous because it looked like McDonalds.

It pretty much was a Mexico themed McDonalds. You probably guessed it... Taco Bell. (Or as I tend to think of it these days, Taco Hell.)

Their overall food quality was better then (so was McDonalds'), and at least it was Mexican-ish. We wanted to laugh and cry at the same time; we were so disappointed, but... they had tacos! Sort of. We ate it.

It was only after Taco Bell showed up that the grocery store started carrying taco mix!


In Atlanta in the 1970s and early 1980s, there was a scarcity of Mexican and Tex-Mex restaurants. The one Tex-Mex (labeled Mexican) restaurant we found on Ponce de Leon (Pepe's, R.I.P.) was good, if a little subdued, spice-wise. Most of the Mexican-run Mexican restaurants were heavily Americanized (or more accurately, deep south white folk-anized) because of local tastes.


Now I'm back in Texas. The area is lousy with good Mexican and Tex-Mex (with Chuys heads above all others in the latter category). And yet... Taco Bell abounds.

To each their own. You can have your Taco Bell. I'll stick with fresh ingredients and flavor, thank you very much!